The National Dates Project and the Role of Logistics in Strengthening Egypt’s Global Market Presence
With the government’s adoption of an ambitious national plan to cultivate globally demanded date varieties, both the private sector and the National Service Sector of the Armed Forces have actively engaged in large-scale plantation initiatives. The 2.5 million palm tree project in Toshka is already underway, while private investors—both large and small—have planted over 3 million palm trees, including 2.5 million in the New Valley Governorate, alongside extensive plantations in other regions, driven by significant investments.
The date industry is poised to become a key economic driver in the near future, provided that careful planning is implemented, with a strong emphasis on marketing—not just locally but also for exports. Success in international markets requires adherence to proper agricultural practices during cultivation and harvesting, along with improvements in sorting, grading, packaging, and processing.
This ambitious national project, with God’s will and guidance, is expected to deliver substantial economic and social benefits, including increased national income, job creation, and stimulation of related industries and trade sectors.
However, certain factors must be considered when expanding date production, particularly in terms of marketing, which plays a crucial role in the project’s success. This article will focus on key marketing strategies that can enhance the competitive position of Egyptian dates.
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Source: Hasad Magazine
Author: Eng. Abdel Gawad Ali Abady
Vice President of the Palm Crop Division – Haya Association
Director of Grace International
